…a partir de los 5 minutos…
Brendon has packed the title with words that convey the value of his talk, like the ones in bold here: “essentials for a multi-million-dollar expert empire”.
Enumerate your points
Right in the title, he says he’ll give us 10 key points, and he’s also numbered each yellow sticky note so we can keep track during his talk.
Use an acronym
He tends to use pairs of the same letter, like C1 and C2, but the effect is the same – intriguing us and making his content easier to remember.
Show cues before content
Before his talk, he put underlines, circles and sticky notes on the paper, which intrigue us about what they represent.